Morford has to be one of my favorite columnists and this piece strikes a chord with me.
I don’t even know what Kohl’s is. I’m guessing some sort of mass-crap superstore, like Best Buy or Target or T.J. Maxx or a weird amalgam of all of those and it doesn’t really matter because last Friday they opened at 4 a.m. for the mad rush of Black Friday shoppers, because if there’s one thing you want to do when your body is groggy and sleep tugs at your heart and your dreams have turned vacant and sad, it’s grope cheap waffle makers before sunrise.
Wal-Mart opened at 5. Target opened at 6. Across America, gluttony ruled. There were stores that had nothing whatsoever to do with gifting or holiday largess, stores with names like Cabinetry and More or Rug Depot that nevertheless opened at 6 or 7 a.m. on that now-ominous, insane, fateful day, if for no other reason than to capitalize on the fact that there were so many franctic zombified credit-carded bodies swarming about and it would be foolish not to take advantage.
Morford goes on to speculate with a friend about the effects of high oil prices on megastores
Wal-Mart and its rapacious brethren will begin to fade because people in the more rural parts of America will refuse to pay the 10 or 15 bucks in fuel costs for a round-trip drive to the nearest big box mega-outlet just to get some crackers and shampoo and some nails. Instead, they will return to shopping locally, in their own neighborhoods and downtowns, where the shops are smaller and the hardware store owner knows them personally. They might still haul ass to Wal-Mart once a month for a serious shopping excursion, but that won’t be enough for the big boxers to stay in business for long. And lo, the world will improve. A little.
Who knows? But it is a good read
